APP Clube Sexshop Cuiaba: A Success Story in the Loyalty Market
Clube Sexshop Cuiaba is an innovative benefits club, developed with Smartbis Loyalty Marketing solutions. This success story stands out for its efficiency and practicality by adopting an attractive loyalty model, where every R$1.00 spent is converted into 0.04 points, which are accumulated in the form of cashback.
Loyalty Program Structure
The Clube Sexshop Cuiaba was created under the points format and offers clear advantages to its customers. The currency of exchange is cashback , a resource that encourages recurring purchases and customer loyalty. It is part of the MiniClub Plan , available in the Normal modality, which guarantees access to tangible benefits.
Features and Functionality
- Referral Award : When referring the club to friends, and after the guest's first purchase, the user earns R$20.00 cashback while the new customer is also rewarded with R$10.00 cashback.
- Voucher Automation : For each credit made, a voucher is automatically generated and sent, which can be applied to future purchases, as long as the order is over R$100.00 and used within 45 days.
- Login with Google : Makes it easier for customers to access the club, eliminating barriers to registration and login.
- Marketing Automation : Includes automated campaigns via WhatsApp, ensuring all customers are updated about their rewards and promotions.
- Integrations : The club is integrated with platforms such as Bling and Tray , providing efficient management of operations and customer data.
- Satisfaction Survey : Based on collected feedback, adjustments and improvements are constantly implemented to enhance the customer experience.
Advantages of the Adopted Model
The loyalty model used by the APP Clube Sexshop Cuiaba is advantageous for several reasons:
- Motivation for Loyalty: Converting spending into cashback encourages customers to return for new purchases.
- Expanded Reach: The use of marketing automation and integration with external platforms expands the club's reach and efficiency.
- Interactivity: Easy login and rewarded referrals make the service more interactive and appealing to customers.
Thanks to personalization and customer focus, this loyalty program is poised to thrive in a competitive market, ensuring customer satisfaction and loyalty through tangible and effective rewards.
