The Shalon Bonifica loyalty program is a notable example of the effective use of loyalty marketing strategies through the cashback points format. This case illustrates how the intelligent and well-implemented structure of a program can enhance the results of customer engagement and retention.
In the Shalon Bonifica model, every R$1 spent is equivalent to 0.03 points, which can be accumulated to redeem discounts on future purchases, fostering a continuous cycle of purchasing and loyalty. Customers have access to the program via an intuitive app, where they can monitor their points balance and redeem their cashback in the form of vouchers.
The model adopted by Shalon Bonifica brings a series of competitive advantages. Firstly, the simplicity of cashback is highly attractive to customers, who see direct returns on their purchases. The automation of vouchers and notifications via WhatsApp and email ensures that the customer is always aware of their rewards, increasing satisfaction and encouraging repeat purchases.
The rewarded referral strategy expands the program's reach exponentially, while strengthening loyalty with incentives for the referring customer and the new referred customer, creating a highly effective organic growth system.
The success of the Shalon Bonifica model can be replicated in different sectors due to its flexible structure and the ability to integrate with other systems, which makes it easy to adapt to the specific needs of other businesses. Its simplicity, combined with intelligent automation and personalization strategies, make this program a powerful tool for loyalty marketing.
In short, with a clear model, well-planned features and Smartbis Loyalty Marketing ’s automation infrastructure, Shalon Bonifica sets new standards for points-based cashback programs, demonstrating a clear ROI for retailers while keeping customers engaged and satisfied.
