Summary: The Pipocard APP is a loyalty program in the form of points, where each R$1 spent by customers is equivalent to 1 accumulated point. It offers the advantage of redeeming points for coupons that can be used with various associated partners. This program stands out for its WhatsApp Automation feature, although it does not use voucher automation.
The model adopted by the Pipocard APP is advantageous due to its simplicity and efficiency in accumulating and redeeming points, facilitating customer adhesion. Each R$1 converted into points guarantees clarity and transparency in the loyalty relationship. The inclusion of WhatsApp Automation allows for practical and immediate communication, enhancing user engagement without the need for complex system integration.
The strategy of not complicating the program with excessive gamification features or multiple login methods creates a more direct and accessible user experience. Although there is no voucher automation or nomination of winners, the focus on marketing automation with WhatsApp makes up for these absences, ensuring an ongoing relationship between the customer and the brand.
