Success Story: Mercado da Mesa APP
The Mercado da Mesa APP offers an innovative Benefits Club that redefines the shopping experience of its customers. With a format based on the conversion of points, each R$1.00 spent in the market is converted into 0.05 point(s), allowing consumers to accumulate cashback and redeem it as a discount on future purchases.
Loyalty Program Details
- Type: Benefits Club
- Format: Points
- Benefit: Each R$1.00 is worth 0.05 point(s)
- Currency: Cashback
- Plan: Normal - MiniClub Plan
- Website: www.mercadodamesa.com.br
Key Features
The Mercado da Mesa APP leverages the power of technology to automate and simplify the process of redeeming and using benefits:
- Voucher Automation: Each time an amount is credited, a voucher is automatically generated and sent to the customer. This voucher can be used as a discount on the next purchase, as long as the order is over R$100.00 and is placed within 32 days.
- WhatsApp Automation: With WhatsApp Marketing Automation, the marketplace ensures that its customers are always updated with the latest offers and relevant information.
- Login with Google: Provides greater convenience for users, allowing easy access to the APP.
- Integration with Bling and Tray: Partnerships with these platforms allow for efficient sales and logistics management.
Execution and Advantages
Using the Benefits Club in the Mercado da Mesa APP offers a series of strategic advantages:
- Customer Loyalty: By using a points system that converts into cashback, the customer is encouraged to return and make new purchases.
- Increase in Average Ticket: With the condition of using vouchers on purchases over R$100.00, the market is able to increase the average value of transactions.
- Engagement and Satisfaction: Automation via WhatsApp keeps customers engaged and informed, improving user experience and satisfaction.
- Ease of Management: Integration with platforms such as Bling and Tray allows for more effective and integrated management of operations and inventory.
The model adopted by the Mercado da Mesa APP not only builds customer loyalty, but also optimizes operational costs by automating processes that save time and resources. These features are essential for the program to thrive, generating a continuous cycle of benefits for both the customer and the market.
