Lush Lace Lingerie, known for its sophisticated and high-quality lingerie, has launched an innovative loyalty program focused on Cashback to strengthen its relationship with its customers and increase the return rate on its E-commerce. This project, made possible by Smartbis Loyalty Marketing , demonstrates a practical and effective approach to loyalty.
Customers accumulate Cashback when they make purchases in the online store. To redeem the accumulated balance, they access the APP, where they can generate a Voucher applied as a discount on their next purchases. This solution provides a continuous and rewarding experience that encourages loyalty.
The Cashback model adopted by Lush Lace Lingerie offers several advantages. The percentage of return on purchases encourages repeat purchases and increases customer engagement, while WhatsApp Automation ensures effective and personalized communication. In addition, the integration with Bling optimizes operations management, and Gamification ratings provide a dynamic and competitive experience for customers.
This approach not only attracts new buyers through Referral Rewards, but also improves the satisfaction and experience of current customers, building a win-win purchasing cycle. With this project, Lush Lace Lingerie keeps its customers engaged and increases their loyalty, which is essential for sustainable growth in a competitive market.
