Program Summary:
Labor Estudio Nobre BC has implemented a unique Cashback Program , where for every R$1 spent, the customer accumulates 0.01 point(s). Although the system does not use voucher automation, it compensates with automated communication via WhatsApp, Email and SMS, ensuring that participants are engaged and informed. The accumulated points can be redeemed as Cashback in the app, offering a direct discount on the next purchase.
Plan Details:
Resources Used:
Advantages of the Model:
The model adopted by Labor Estudio Nobre BC has several advantages. By opting for a loyalty system based on Cashback , they continually encourage repeat purchases, in addition to increasing customer engagement by using automated messaging via WhatsApp and Email, facilitating efficient and personalized communication. The addition of a rewarded referral mechanism not only helps to expand the customer base, but also improves the satisfaction of existing users with the shared reward.
Although the program does not use its own domain or integration with other platforms, and opts for a plan that does not include satisfaction surveys or marketplace coupons, the focus on simplicity and direct benefits to the customer is a competitive advantage. The gamified classifications (BRONZE, SILVER, GOLD) help to create an environment of healthy competition and encourage progress in the loyalty program, ensuring that the customer continues to return to the Nobre BC studio.
In short, this program provides a solid framework for increasing customer engagement and loyalty, benefiting both the business and its customers.
