Success Story: Kokesampa APP
The Kokesampa app stands out as a notable example of effective integration of technology and loyalty marketing, employing a sophisticated Cashback program to engage and reward e-commerce customers. This case illustrates how the adoption of automated features can transform and optimize the consumer shopping experience.
Program Overview
- Type: Cashback Program
- Format: Cashback
- Benefit: 0.1% Cashback on every purchase
- Currency: Cashback
- Plan: Normal - Professional Plan
Program Features
- Awarded Nomination: No
- Voucher Automation: Yes. Vouchers are sent automatically when any amount is credited. The voucher can be used as a discount on the next purchase.
- Voucher Usage Conditions: The minimum value of the next order must exceed R$450.00 and the voucher must be used within 45 days of its issuance.
- Login with Google: Yes
- Marketing Automation: Yes, integrating WhatsApp, Email and SMS for efficient communication.
- Integration with other Platforms: Yes, especially with the Nuvemshop platform.
- Website Widget: No
- Gamification or Ranking: No
- Satisfaction Survey: No
- Marketplace Coupons: No
- Monetization: No
Adopted Formats
The program is structured around the concept of Cashback, where 0.1% of the purchase value is returned to the customer. This model is seamlessly integrated through voucher automation , offering customers a direct and measurable incentive to continue their purchases. Automation facilitates the management and delivery of rewards, while the conditions of use of vouchers encourage subsequent purchases with higher volumes, promoting a continuous loyalty cycle.
Advantages of the Model
The model adopted by APP Kokesampa presents several strategic advantages:
- Automated Engagement: Marketing automation tools across WhatsApp, Email and SMS ensure that customers are constantly reminded of accumulated value and new offers.
- Ease of Use: Using Google login simplifies access and usability, increasing program adherence.
- Solid Integration: Integration with other platforms, such as Nuvemshop, makes it easier to implement and manage the program, allowing for a broader reach and a more cohesive user experience.
- Incentive for Future Purchases: The minimum value for using the voucher motivates you to make higher value purchases, contributing to an increase in the average ticket.
In short, the Cashback program model presented by the Kokesampa APP stands out for its effective use of advanced technologies to boost sales and customer loyalty. By combining simplicity of use with powerful automation mechanisms, the APP offers an effective solution for businesses looking to innovate in their loyalty strategies while providing more value to their customers.
