Discover how the loyalty program created for the Frida Savon Vintage APP transformed the customer shopping experience through an innovative Cashback Program . This case demonstrates how the use of technology and automation can bring benefits to both customers and the business.
Customers participate in the program by accumulating cashback with each purchase, where each real spent is worth 0.07 point(s). When points are accumulated, participants can redeem them through the APP, automatically generating a voucher. This voucher is sent along with a code on WhatsApp, demonstrating the effective use of automation, and can be used as a discount on subsequent purchases.
To validate the use of the voucher, the next order must have a minimum value of R$250.00 and be used within 45 days from its issuance, ensuring that customers will buy again and increasing loyalty.
Frida Savon Vintage's cashback program offers a series of advantages both for consumers, who enjoy savings on their future purchases, and for the brand, which is able to build customer loyalty and increase regular sales. WhatsApp and voucher automation effectively integrate the program's functionalities, making it practical and scalable.
This model is likely to thrive due to its simplicity and effectiveness in creating a rewards cycle that encourages repeat customers and increases the perceived value of purchases. Technology integration simplifies the process of redeeming and using points, resulting in a more seamless and satisfying customer experience.
