Flores e Chima Ltda. has implemented an innovative Benefits Club designed to build customer loyalty and increase sales. The format adopted is based on the attribution of points converted into financial rewards, using an exclusive currency called Chimacash . In this program, for every R$1.00 spent in the store, the customer accumulates 0.05 points.
The model adopted by Flores e Chima Ltda is advantageous mainly because it brings tangible benefits to customers, encouraging them to remain loyal to the store. The direct conversion of spending into points and, consequently, into future discounts, creates a cycle of rewards that generates perceived value in the eyes of consumers. In addition, integration with popular platforms and automated communication via WhatsApp make the loyalty process efficient and engaging. The implementation of the rewarded referral system encourages the natural expansion of the customer base through genuine recommendations.
With these strategies, Flores e Chima Ltda not only strengthens its relationship with current customers, but also stimulates new business through its intelligent and differentiated loyalty actions in the market. This solid approach points to continued and sustained growth in an increasingly competitive environment.
