Summary: The Empporium Up APP offers a loyalty program based on points, where each R$1 spent is converted into 1 point in the system, called "Ups". This program does not use automation for vouchers, but compensates with efficient automation through channels such as WhatsApp, Email and SMS, ensuring that participants are always engaged and informed. The accumulated points can be redeemed for coupons and used in several associated partners.
The model adopted by the Empporium Up APP is advantageous due to its simplicity and ability to engage through direct and personal digital channels, such as WhatsApp and Email. The strategy of converting each R$1 into 1 point makes the program easy to understand and attractive to consumers, encouraging repeat purchases. In addition, the rewarded referral mechanism multiplies the program's reach, promoting exponential growth in memberships. Although it does not use some common tools, such as voucher automation or Google login, the effectiveness of communication keeps participants actively engaged and satisfied. Therefore, it is a program that should thrive by leveraging customer loyalty in a continuous and sustainable way.
