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Emporio da Terra

Cashback Program Where each 1 R$ OK 0.02 Points). You Participantes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.

Emporio da Terra

Success Story: Emporio da Terra

Emporio da Terra has implemented an effective Cashback Program that transforms customer purchases into multifunctional points, promoting a continuous cycle of purchases and loyalty. With an extremely user-friendly and intuitive system, every R$1.00 spent turns into 0.02 point(s), which can be accumulated and redeemed through its dedicated app .

Program Details

  • Type: Cashback Program
  • Format: Points
  • Benefit: Each R$1 is worth 0.02 point(s)
  • Currency: Cashback
  • Plan: Normal - MicroClub Plan

Resources Used

  • Award-Winning Referral: Upon confirmation of a guest's registration in the EMPORIO DA TERRA program, the participant earns R$25.00 cashback and the guest earns R$20.00 cashback.
  • Voucher Automation: When the accumulated cashback reaches a minimum of R$20.00, a voucher is automatically generated and sent to the participant, which can be used in future purchases with a minimum value of R$900.00, and must be redeemed within 30 days.
  • Marketing Automation via WhatsApp and SMS: Communication is intensified through automations that keep customers always informed about their points and special promotions.

Structural Models

  • Login with Google: Not available.
  • Own Domain : Not used.
  • Website Widget : Not used.
  • Integration with other Platforms : Not available.
  • Gamification or Ranking: Not applicable.
  • Satisfaction Survey : Not carried out.
  • Marketplace Coupons : Not applicable.

Why is the Model Advantageous?

By using a system where spending is directly translated into tangible benefits, such as cashback, customers are encouraged to return, knowing that their purchases are always rewarded. In addition, the use of automation to send vouchers and messages via WhatsApp and SMS ensures a personalized and direct experience, raising the level of engagement.

The result is a loyalty program that not only promotes repeat purchases, but also fervently encourages referrals of new customers through Referral Rewards, expanding the user base organically and efficiently.

This model adopted by Emporio da Terra is an excellent example of how simplicity and targeted strategy can thrive in loyalty programs, bringing positive results for both the company and customers.

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