Success Story: Jessica Andrade Brand APP
Summary
The Jessica Andrade Brand APP adopts a loyalty program aimed at e-commerce, offering its customers 0.1% cashback on each purchase made. This program is leveraged by automation solutions via WhatsApp and email, allowing customers to redeem accumulated cashback in the form of vouchers, which can be used as a discount on future purchases in the app.
Program Details
- Type: Cashback Program
- Format: Cashback
- Benefit: 0.1% Cashback
- Currency: Cashback
- Plan: Normal - Starter Plan
Resources Used
- Awarded Nomination: No
- Voucher Automation: Yes, a voucher is generated when the cashback reaches the minimum value of R$10.00 and can be used on purchases over R$149.00, within 30 days.
- Login with Google: Yes
- Marketing Automation: Yes, it integrates the WhatsApp automation tool
- Website Widget: No
- Integration with other platforms: Yes, integration with Nuvemshop
- Gamification or Ranking: No
- Satisfaction Survey: No
- Marketplace Coupons: No
- Monetization Feature: No
Analysis of the Adopted Model
The cashback program model adopted by the Jessica Andrade Brand APP is advantageous for several reasons:
- Builds customer loyalty by rewarding them directly for their purchases, encouraging repeat purchases;
- Process automation, such as the use of WhatsApp and email, optimizes communication and customer service;
- Facilitates integration with well-known platforms such as Nuvemshop , expanding the possibilities of reach and functionality;
- Setting up vouchers with minimum redemption values ensures that the benefit is significant and motivates new purchases;
- Implements simplified login with Google, improving the user experience and reducing entry barriers for new members.
The efficient and technological structure of this program not only improves the customer's shopping experience, but also supports sustainable business growth through customer loyalty and satisfaction.
To learn more about our services and how to implement a similar program, visit the Smartbis website .
