Discover how GM Distribuidora improved its customers' experience and boosted its sales with an efficient Cashback Program developed by Smartbis Loyalty Marketing .
GM Distribuidora customers accumulate points from purchases made, where each real spent is equivalent to 0.013 points. When reaching the minimum amount of R$10.00 in cashback, a voucher is automatically generated and made available in the app.
To use this voucher, the customer must place a new order with a value greater than R$150.00, and the discount must be used within 30 days.
GM Distribuidora's cashback program offers a transparent and attractive system, where customers are continually encouraged to make new purchases to use their earnings. Voucher automation and messages via WhatsApp, Email and SMS provide effective and personalized communication, ensuring that customers are aware of their balance and discount opportunities.
Even without using additional resources such as rewarded referrals, gamification or satisfaction surveys, the model focuses on operational efficiency and simplicity, using few but well-integrated resources. Integration with Bling ensures accuracy and time savings in managing purchase and points data.
For all these reasons, the program not only retains existing customers, but also potentially attracts new customers through a clear rewards system, consistent with the purpose of a successful loyalty program.