Success Story: Duplicatta - Cashback Program with Automation and Integration
Discover how Duplicatta revolutionized its customer retention strategy with the innovative Cashback Program . With a points-focused format, every R$1.00 spent is worth 0.1 point, accumulating significant advantages for loyal consumers.
Loyalty Program Model
- Type: Cashback Program
- Format: Points
- Benefit: Each R$1.00 is worth 0.1 point
- Currency: Cashback
- Plan: Normal - MicroClub Plan
Advanced Features
Our Duplicatta solution incorporates a series of features designed to maximize customer engagement and convenience:
- Referral Award: Encourages the expansion of the customer base by awarding R$10.00 in cashback to the customer and the referred friend after the guest's first purchase.
- Voucher Automation: When reaching the minimum value of R$20.00 in accumulated points, a voucher is automatically generated and sent to be used as a discount on the next purchase.
- Marketing Automation: Using channels such as WhatsApp, Email and SMS to keep customers informed about their rewards and news.
- Integration with Platforms: Support for integration with the Tray platform, expanding the capabilities of the loyalty system.
- Login with Google: Easy access for customers using their Google accounts.
- Satisfaction Survey: Collection and analysis of customer feedback to improve the services offered.
Advantages of the Adopted Model
Duplicatta ’s model demonstrates its value by providing an enhanced and rewarding user experience. The combination of cashback and the convenience of voucher automation encourages repeat purchases, increasing customer loyalty.
Integration with automated marketing channels and external platforms improves communication and program flexibility. In addition, referral incentives and the collection of satisfaction surveys help expand the market and continuously improve the service.
Ultimately, the Duplicatta Cashback Program not only provides direct benefits to consumers, but also supports the sustainable growth of the brand, laying a solid foundation for continued success.
