The Atelier Linah APP has implemented an innovative Cashback Program for e-commerce, offering its customers cash rewards for each purchase made. This model has proven to be efficient in increasing customer engagement and satisfaction, as well as encouraging repeat purchases.
Customers who make a purchase through the Atelier Linah APP will receive 0.1% of the purchase amount as Cashback. This amount is accumulated in their account in the app. To use Cashback, the customer must access the APP and generate a voucher, which can be applied as a discount on the next purchase.
The current program does not use Referral Rewards , Voucher Automation , Marketing Automation , Website Widget , nor does it use satisfaction surveys or gamification .
The model adopted by the Atelier Linah APP is advantageous because it offers a simple and easy-to-understand rewards system for the customer, focused on increasing sales and loyalty. Integration with Loja Integrada makes it easier to manage purchases and rewards. Although the Cashback offered is only 0.1%, the accumulation of rewards encourages customers to return to the e-commerce site to take advantage of the discounts obtained, thus increasing the potential for repeat purchases and long-term loyalty.
