Iliad APP Cashback Program: A Successful Example of Customer Loyalty
The Iliad app stands out in the e-commerce world by implementing an effective cashback program, built to offer tangible benefits to its customers. This success story illustrates how the strategic use of modern resources, such as voucher automation and the effective use of communication channels, can enhance the customer experience and encourage loyalty.
Program Overview
- Type: Cashback Program
- Format: Direct cashback on purchases
- Benefit: 0.1% cashback on every purchase
- Currency: Cashback Credits
- Plan: Normal - Starter Plan
Features and Resources
- Voucher Automation: When reaching a minimum of R$20.00 in accumulated cashback, a voucher is automatically generated and sent with a code for a discount on the next purchase.
- WhatsApp Automation: Automated communication with customers for cashback related notifications and updates.
- Login with Google: Facilitates registration and login for maximum customer convenience.
- Integration with Nuvemshop: Guaranteeing an integrated and fluid experience for the end user.
The Rescue Process
Customers can access the APP and convert their accumulated cashback balance into a voucher to use as a discount on their next purchases. This not only encourages continued purchases in e-commerce, but also promotes a sustainable loyalty cycle.
Advantages of the Adopted Model
The model chosen by APP Iliad brings several competitive advantages:
- Ease of Use: By allowing login with Google and automatic generation of vouchers, the process becomes simple and quick for customers.
- Customer Engagement: WhatsApp automation keeps customers informed and engaged, increasing retention over time.
- Cost-effectiveness: With a cashback of 0.1%, there is a balance between rewarding customers and maintaining e-commerce profitability.
For more information on how to implement this type of solution in your e-commerce, we invite you to visit our website at Smartbis Loyalty Marketing .
