Clube Seu Geraldo is a loyalty program that operates on a points basis, granting its customers a special currency called Aguacash . For every R$1.00 spent, the participant accumulates 1 point. This program is designed to encourage customer loyalty by allowing the exchange of these points for coupons, which can be used at partner establishments, thus offering exclusive advantages to its members.
The loyalty model adopted by Clube Seu Geraldo is highly beneficial due to its simplicity and effectiveness in customer engagement. Firstly, the 1:1 equivalence between the real and the point is easily understandable and highly attractive, encouraging repeat purchases. In addition, the Referral Award creates a virtuous cycle of growth, attracting new customers through referral rewards.
WhatsApp and SMS automation ensures effective communication with members, keeping them informed about their scores and promotions, which is crucial for ongoing engagement. Satisfaction Surveys allow for constant assessment of customer needs, contributing to continuous improvements.
In this model, operational costs are reduced by the absence of complex integrations and the lack of use of proprietary domains and widgets, allowing resources to be allocated to improving the rewards and marketing automation, which are essential for the success of the program. With this, Clube Seu Geraldo stands out as an example of efficiency in customer loyalty, valuing each interaction and rewarding loyalty in a clear and tangible way.
