Success Story: Cjs Burguer APP
The Cjs Burguer APP is a successful case that exemplifies how a points program focused on the cashback format can benefit e-commerces. This loyalty model offers a 1% cashback on each purchase made, using the accumulated points that can later be converted into coupons for future purchases at participating stores.
Loyalty Program: Points Program
- Format: Cashback
- Benefit: 1% Cashback
- Currency: Points
- Plan: Normal - MicroClub Plan
Resources Used
- Awarded Indication: Not used.
- Voucher Automation: Yes. Customers who reach the minimum amount of R$20.00 in points automatically receive a voucher with a code to be used on their next purchase.
- Login with Google: Available, facilitating access and increasing the security of customer information.
- Marketing Automation: Not used, focusing on the simplicity of cashback.
- Website Widget: Not used.
- Integration with other Platforms: Yes, it is integrated with iFood , expanding the reach and functionality of the program for consumers.
- Gamification or Classification: Not used.
- Satisfaction Survey: Incorporated, allowing the Cjs Burguer APP to better understand customer opinions and promote constant improvements in the service.
- Marketplace Coupons: Not used.
- Monetization: Not used.
Why is this model advantageous?
The Cjs Burguer APP has opted for a loyalty plan that prioritizes the simplicity and effectiveness of cashback in e-commerce, without overloading the program with complex automations or extra features. This model brings several advantages:
- Ease of Management: With a points program focused on cashback and voucher automation, program administration becomes more efficient and less laborious.
- Direct Engagement with Customers: The simplicity of cashback is easy for customers to understand, encouraging repeat purchases and exploration of benefits.
- Integration with iFood: Expands the use of the program beyond the application itself, providing greater flexibility for consumers and increasing traffic and visibility.
- Customer Focus: The use of satisfaction surveys ensures that customer feedback is heard and considered, continually refining the services offered.
To learn more about how to implement an effective loyalty program tailored to your needs, visit Smartbis .
