The “App Body Affiliates Matrix” is a remarkable example of how a loyalty program can be implemented efficiently with the right resources, even without full automation. This success story highlights the flexibility and effectiveness of Smartbis Loyalty Marketing ’s loyalty marketing services.
Program participants can accumulate points that are directly proportional to the amounts spent. Every R$1 spent converts into 3 points, which can be redeemed for coupons. These coupons can be used with affiliate partners, offering an advantageous cycle of rewards and consumption, encouraging customer retention.
Despite not using voucher automation or integration with external platforms, the "App Body Afiliados Matriz" makes effective use of marketing automation via WhatsApp, Email and SMS. This not only reduces operational costs but also improves communication with participants, increasing engagement and customer satisfaction.
By allowing customers to redeem points for coupons that can be used at partners, the program not only retains customers, but also monetizes loyalty by creating an ecosystem where all players – company, partners and consumers – win.
The “App Body Affiliates Matrix” illustrates how a loyalty program, even without advanced automation and integration capabilities, can be successfully created by focusing on effective communication and consistent value offerings. This model, leveraged by Smartbis Loyalty Marketing solutions, is an example of a loyalty strategy that prioritizes both simplicity and efficiency.
