Terrabrasil Doces
Benefits Club For E-commerces Where the Customer wins 0.03% Of Cashback em cada compra. You Clientes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.
Success Story: TerraBrasil Sweets APP
The TerraBrasil Doces app has implemented a Benefits Club aimed at e-commerce businesses, offering customers a unique loyalty experience through a cashback system. Each purchase generates a 0.03% cashback return, facilitating repeat purchases and promoting customer loyalty.
Structured Information
- Type: Benefits Club
- Format: Cashback
- Benefit: 0.03% Cashback
- Currency: Cashback
- Plan: Normal - MicroClub Plan
- Website: terrabrasildoces.com.br
Resources Used
- Referral Program: No
- Automation:
- Vouchers: Yes, sent when the Cashback reaches R$ 1.00.
- WhatsApp: Yes, for marketing campaigns.
- Login with Google: Yes
- Own Domain: No
- Integration with other platforms: Yes, with Nuvemshop.
- Gamification/Classification: No
- Customer Satisfaction Survey: Yes
- Marketplace coupons: No
- Monetization: No
Advantages of the Adopted Model
The cashback model adopted by the TerraBrasil Doces app is advantageous because it not only encourages customer loyalty but also promotes a repurchase cycle. By offering a tangible benefit in the form of cashback, customers have a direct incentive to return and make new purchases, thus increasing e-commerce revenue. Furthermore, the automation of vouchers and marketing via WhatsApp provides efficient and personalized communication, improving the consumer experience. This format is likely to thrive with the growing demand for loyalty strategies that combine technology and flexibility, creating stronger connections between brands and their consumers.