APP Instituto has implemented an effective loyalty program through the Smartbis Loyalty Marketing platform, using the points format to reward and engage its participants. In this program, every R$1 spent by customers is worth 0.10 points, encouraging increased consumption and loyalty.
APP Instituto opted for a simplified model, not using some additional resources that were considered non-essential for its specific needs:
The model adopted by APP Instituto is advantageous for organizations seeking simplicity and efficiency. By focusing on essential features such as automated communication via WhatsApp and SMS, the program ensures that members are always informed and engaged without the heavy manual workload. In addition, the clear conversion of spending into points, coupled with the simplicity of coupon redemption, offers clarity and immediate tangible value to customers.
Choosing not to overload the program with additional features avoids unnecessary complexity, focusing on a cleaner and easier-to-navigate user experience. This results in higher user retention and satisfaction rates, ensuring longevity for the loyalty program.
If you are looking to implement a similar loyalty solution, visit the Smartbis website for more information on the various plans and features available.
