Summary: 26Milhas Fidelidade is a Benefits Club designed to offer cashback to its members, transforming each R$1.00 spent into 0.01 accumulated points. Through the app, users can generate vouchers for discounts on their next purchases, although it does not have voucher automation.
The Benefits Club model with cashback is strategic for 26Milhas Fidelidade , as it not only encourages recurring consumption, but also improves the customer experience through gamification and constant interactions via WhatsApp. The referral program is a strong point, as it increases the virality of the platform. The simplicity of accumulating points and redeeming discounts, combined with satisfaction surveys, provides a customer-centric approach, ensuring a more robust connection with users.
With these characteristics, 26Milhas Fidelidade stands out as a model that can thrive in the long term, promoting customer loyalty and increasing sales volume in an efficient and measurable way.