Porto Atacadão
Benefits Club Where each 1 R$ OK 0.02 Points). You Clientes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.
Success Stories: Porto Atacadao APP
Loyalty Program Summary
The Porto Atacadao app offers an exclusive Benefits Club, where every R$1.00 spent equals 0.02 points. The program is structured to provide an optimized shopping experience and continuous incentive for consumers.
Formatting and Benefits
The program's format is points-based, with a cashback currency that customers can redeem. Upon accumulating a minimum of R$10.00, the user receives a voucher through automation, which can be used as a discount on their next purchase. This voucher is valid for 30 days and must be used on orders exceeding R$500.00.
Implemented Resources
- Type: Benefits Club
- Plan: Normal - SuperClub
- Automations: Vouchers, WhatsApp and Marketing
- Login: Option to log in with a Google account.
- Integration with other platforms: Not available
- Gamification, Satisfaction Survey, Marketplace Coupons, and Monetization: Not used.
Advantages of the Adopted Model
The Porto Atacadao app's loyalty program is advantageous because it provides a clear and simplified customer experience, encouraging them to accumulate points that translate into valuable discounts. Voucher automation, along with communication via WhatsApp, creates effective engagement and optimizes the conversion rate. With a simple structure that doesn't rely on multiple platforms or gamification, the program has the potential to thrive, ensuring customer retention and increased purchase frequency.