Xica Store

Success Story: Xica Store APP

In the Xica Store APP , a Cashback Program was implemented that offers several benefits to its customers, encouraging loyalty and increasing the volume of purchases. This innovative and automated model allows every R$1.00 spent in the store to be transformed into 0.1 point(s), which can be redeemed later.

Program Details

• Program Type: Cashback Program
• Format: Points
• Benefit: Each R$1.00 is worth 0.1 Point(s)
• Currency: Cashback
• Plan: Normal

Resources Used

• Awarded Nomination: No
• Voucher Automation: Yes
• Bling Integration: Yes
• Login with Google: Yes
• Marketing Automation: No
• Website Widget: No
• Gamification or Ranking: No
• Satisfaction Survey: No
• Marketplace Coupons: No
• Monetization Feature: No

Program Operation

Xica Store APP customers can accumulate points with each purchase. When they reach the minimum amount of R$20.00 in points, a voucher is automatically generated and sent with a code to be used on the next purchase. To validate the use of the voucher, the value of the next order must be greater than R$50.00 and the voucher must be used within 30 days.

Opportunities and Advantages

This loyalty model adopted by the Xica Store APP offers several advantages to its customers and the store itself, such as:

• Efficiency: Automating the sending of vouchers simplifies the customer experience, reducing the need for manual management by the store.
• Incentive to Consumption: By providing a cashback return point, customers are encouraged to make new purchases to use the benefit.
• Ease of Use: The simplicity of accessing and generating vouchers directly through the APP consolidates the program as an additional attraction for frequent use of the platform.

With well-defined integration and processes, Smartbis Loyalty Marketing ensures that Xica Store's Cashback Program stands out in the market for its efficiency and innovation, fulfilling the objective of increasing customer satisfaction and solidifying brand loyalty.