Explore APP 360 GRAUS' innovative loyalty program, which allows customers to accumulate points easily and efficiently through their everyday purchases. This program, developed in partnership with Smartbis Loyalty Marketing , is a clear example of how technology can be an ally in strengthening customer relationships.
The loyalty model adopted by APP 360 GRAUS brings numerous benefits. The simplicity of converting R$ into Graus makes it easy for customers to quickly understand how the points system works, while WhatsApp Automation ensures effective and direct communication, promoting ongoing engagement. In addition, encouraging referrals with rewards stimulates the growth of the user base, providing an effective way to increase the promotion of the program organically.
Recognition through Bronze, Silver and Gold classifications brings a competitive element to the program, encouraging participants to consume more to achieve new statuses and, consequently, more benefits.
In short, through a dedicated platform and resources aimed at improving the customer experience, the program tends to be sustainable and successful in strengthening customer loyalty. This case study highlights how personalization and intelligent automation are key to success in loyalty marketing.
