Credifone Contel
Benefits Club Where each 1 R$ OK Points). You Clientes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.
Success Story: Credifone Contel APP
Summary: The Credifone Contel APP promotes an innovative Benefits Club, where every R$1 spent by customers is equivalent to 0.04 points in the exclusive "Credifone" currency. These points can be accumulated and redeemed as a discount on future purchases, promoting a cycle of continuous advantages for participants.
Program Features
- Type: Benefits Club
- Format: Points
- Benefit: Each R$1 is worth 0.04 Point(s)
- Currency: Credit Card
- Plan: Normal - SuperClub Plan
Implemented Features
- Referral Reward: Yes. After the first purchase made by the person referred in the Credifone Contel program, the customer earns 100% of the proceeds of the referred person's purchase.
- Voucher Automation: No
- Login with Google: Yes
- Marketing Automation: Yes, using WhatsApp Automation.
- Integration with other Platforms: Yes, integration with Contel Telecom through the Smartbis API to consult and register Credifone.
Formats Not Used in the Program
- Website Widget
- Gamification or Ranking
- Satisfaction Survey
- Marketplace Coupons
- Monetization Feature
Advantages of the Implemented Model
The model adopted by the Credifone Contel APP is advantageous due to its focus on simplicity and efficiency. By offering a 0.04 point for every real spent, it encourages customers to continue spending and increases loyalty potential by providing a tangible and easy-to-understand rewards system. The customized integration with Contel Telecom and the effective use of WhatsApp for marketing automation make the program even more robust, ensuring effective communication and improved engagement. Although it does not use some advanced features such as gamification or satisfaction surveys, the focus on essential resources allows for agile management aligned with customer needs, ensuring the program's prosperity.