Drogacenter

Success Story: DROGACENTER APP

We are proud to present the DROGACENTER APP as an exemplary example of our Loyalty Program in action. Through a Points Program model, developed in the Points format, this project aims to deliver value and encourage customer loyalty in an effective way.

Program Details

• Main benefit: For every R$1 spent, the customer accumulates 1 Point.
• Program Type: Points Program.
• Plan: Normal - MiniClub Plan.
• Currency: Points.
• Website: www.drogacenteresperafeliz.com.br

Features and Integrations

• Reward Referral: Yes, after a guest's first purchase in the DROGACENTER program, the user who referred them earns 10 Points and the guest earns 5 Points.
• Login with Google: Yes, facilitating user access to the platform.
• Own Domain: Yes, security and professionalism with the use of your own domain: www.drogacenteresperafeliz.com.br
• Integration with Smartbis API: Yes, this allows you to consult and register Points in a practical and agile way.

Lack of Automation and Other Features

• Voucher Automation: No, vouchers are not automated.
• Marketing Automation: No, there is no automation in marketing campaigns.
• Website Widget: No, the program does not use additional widgets on the website.
• Gamification or Ranking: No, there are no gamification or ranking mechanisms in the program.
• Satisfaction Survey: No, the program does not yet incorporate satisfaction surveys for user feedback.
• Marketplace Coupons: No, this functionality is not used.

Why is the Model Advantageous?

The Points Program model adopted by APP DROGACENTER is advantageous due to its simplicity and effectiveness in motivating customer loyalty. The direct conversion of 1 R$ to 1 Point makes it easy for customers to understand and see the value they are accumulating with each new purchase.

The use of the Referral Rewards system encourages the expansion of the customer base through referrals, one of the most effective marketing methods, given that it involves personal recommendation. In addition, integration with the Smartbis API ensures that points management is efficient, providing a cohesive user experience.

Despite not using automation, the model allows APP DROGACENTER to maintain full control over its interactions with customers, offering a personal and direct approach, which can be beneficial in more specific contexts or for certain customer demographics that value less automated interactions.

To learn more about how the DROGACENTER APP can serve as inspiration for your own loyalty strategy, visit our website or contact us for a personalized consultation.