Pousada Dolce Vita implemented an effective loyalty program with Smartbis Loyalty Marketing through a Cashback Program model. This case illustrates how a simple but well-structured system can bring significant benefits to both the company and its customers.
The system is designed so that whenever the customer reaches the minimum amount of R$50.00 in accumulated cashback, a voucher is automatically generated. This voucher includes a code that can be applied for a discount on future purchases, as long as the order is over R$360.00, and must be used within 90 days.
The Dolce Vita Inn Cashback Program stands out for its simplicity and effectiveness. The adoption of the MicroClub Plan allows the inn to offer tangible benefits to its customers without the need for a complex infrastructure. Voucher automation ensures a simplified user experience, where customers can easily understand and use their benefits. The minimum purchase barrier for using the voucher encourages future purchases and contributes to customer loyalty.
Despite not using elements such as marketing automation, gamification, or integration with other platforms, the model made the most of the cashback tool to create a relationship of trust and continuity with customers.
This case study demonstrates that even small businesses can enjoy a successful loyalty program by adopting the right model for their customer profile and operational capabilities. To learn more about how to improve loyalty strategies in your company, visit our website at Smartbis Loyalty Marketing .
