The CIRANDINHAS APP presents a successful case in the loyalty marketing segment with its innovative Cashback program. The main idea is to provide customers with a way to earn real rewards when making purchases. Every R$1.00 spent by the customer turns into 0.02 points, accumulating in the customer's balance in Mtc (a specific exchange currency of the program). This model is part of the Normal - MicroClub Plan .
The app doesn’t use voucher automation, but it makes up for it by using SMS automation to keep its customers engaged. When customers accumulate enough balance, they can generate a voucher directly in the app to redeem discounts on future purchases.
The CIRANDINHAS APP 's point-to-cashback model is advantageous because it creates a relationship of ongoing loyalty with customers, encouraging them to return for future purchases and engaging new users through the rewarded referral system. The use of SMS Automation stands out as a strong point, ensuring that customers are notified and engaged on a regular basis, without the need for complex integrations or investments in their own domains.
The program’s simplicity and effectiveness make it a successful choice for businesses looking for a quick and efficient return on their loyalty marketing investments. With the ease of generating discount vouchers via the app, consumers feel valued, promoting a rewarding shopping experience and encouraging continued business relationships.
