Onde Tem Promocao is an innovative benefits club that allows its customers to accumulate points with each purchase. With the points-based currency format, each R$1 spent is equivalent to 1 point . This simple but effective action encourages customers to buy more and become loyal to the brand.
The platform chose not to use voucher automation directly, but implemented innovations in its communication and gamification model.
Onde Tem Promocao has created an ecosystem that not only rewards consumers’ spending in a meaningful way, but also promotes growth through referrals of new customers. The strategic decision to use Gamification and Marketing Automation puts this program one step ahead in terms of innovation and continuous engagement.
Although voucher automation is not used, the model is reinforced by agile and effective communication through WhatsApp. In addition, Google login optimizes the user experience, reducing barriers to entry and maximizing program adherence.
At Onde Tem Promocao , exploring partnerships through the marketplace expands the range of benefits offered to customers, diversifying rewards and attracting a wider range of consumers.
For all these reasons, the benefits club model implemented by Onde Tem Promocao is highly advantageous and has great potential to continue thriving in today's competitive market.