Onde Tem Promoção

Benefits Club Where each 1 R$ OK 1 Points). You Clientes Can redeem Points for Coupons and use the Benefit in Lojas.

Success Story: Where There's a Promotion - Benefits Club

Onde Tem Promocao is an innovative benefits club that allows its customers to accumulate points with each purchase. With the points-based currency format, each R$1 spent is equivalent to 1 point . This simple but effective action encourages customers to buy more and become loyal to the brand.

Format and Loyalty Plan

Type: Benefits Club
Format: Points
Benefit: Each R$1 is worth 1 point(s)
Currency: Points
Plan: Normal - MiniClub Plan
Website: www.ondetempromocao.com

Available Resources

The platform chose not to use voucher automation directly, but implemented innovations in its communication and gamification model.

Referral Reward: Yes, offering 100 points to the referrer and 50 points to the referrer after the registration is confirmed.
Marketing Automation: Automations via WhatsApp and Email to keep customers informed and engaged.
Login with Google: Yes, facilitating access and providing a frictionless user experience.
Gamification or Ranking: Yes, with Bronze, Silver and Gold rankings, encouraging users to level up and obtain more benefits.
Marketplace Coupons: Yes, with strategic partners such as Aliancas Imperiais, Basically, Casa da Sogra Enxovais, Cirurgica Sinete, Home is..., Lauri Esporte, Kappesberg.

Advantages of the Adopted Model

Onde Tem Promocao has created an ecosystem that not only rewards consumers’ spending in a meaningful way, but also promotes growth through referrals of new customers. The strategic decision to use Gamification and Marketing Automation puts this program one step ahead in terms of innovation and continuous engagement.

Although voucher automation is not used, the model is reinforced by agile and effective communication through WhatsApp. In addition, Google login optimizes the user experience, reducing barriers to entry and maximizing program adherence.

At Onde Tem Promocao , exploring partnerships through the marketplace expands the range of benefits offered to customers, diversifying rewards and attracting a wider range of consumers.

For all these reasons, the benefits club model implemented by Onde Tem Promocao is highly advantageous and has great potential to continue thriving in today's competitive market.

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