Success Story: Anja Wines APP
Discover the success story of the Anja Vinhos APP , an example of how well-structured loyalty programs can benefit e-commerces through loyalty marketing strategies.
Cashback Program
The Anja Vinhos APP has adopted a Cashback Program format that offers customers the possibility of receiving 0.05% cashback on each purchase made. This amount is accumulated and can be redeemed at any time through the app, where the customer generates a voucher to be used as a discount on the next purchase.
Format and Benefits
- Type: Cashback Program
- Format: Cashback
- Benefit: 0.05% Cashback on every purchase
- Currency: Cashback
- Plan: Normal - Professional Plan
Features and Functionalities
The Anja Vinhos APP made strategic choices when configuring its loyalty program:
- Award Indication: Not used.
- Voucher Automation: Activated - When the minimum value of R$20.00 is reached, a voucher is automatically generated for use in future purchases.
- Login with Google: Available to facilitate customer access.
- Own Domain: Not used.
- Marketing Automation: Yes, through SMS automation for direct communication with customers.
- Website Widget: Not used.
- Integration with other Platforms: Not available.
- Gamification or Classification: Not applied.
- Satisfaction Survey: Not implemented.
- Marketplace Coupons: Not adopted.
Why is this model advantageous?
The cashback model adopted by the Anja Vinhos APP is advantageous for several reasons:
- Incentive to Purchases: By offering a percentage of cashback on each transaction, customers are encouraged to continue purchasing, creating an effective loyalty cycle.
- Ease and Flexibility: The possibility of redeeming cashback through vouchers allows users to have the flexibility to decide when to apply their discounts.
- Process Automation: With voucher automation and the use of SMS, the communication and transaction process becomes more efficient and less subject to human error.
- User Experience: Options like Google login simplify the user experience, making access faster and easier.
The success of the Anja Vinhos APP demonstrates how a well-configured loyalty program can thrive, improving the customer experience and increasing retention and satisfaction.
