Coberchapas

Success Story: APP Coberchapas

The Coberchapas APP has implemented a loyalty program with the aim of rewarding its customers through a Benefits Club . This program is based on a points format, where every R$1.00 spent by the customer automatically converts into 1 point, offering an easy and motivating way to accumulate values for future purchases.

Program Details

• Type: Benefits Club
• Format: Points
• Benefit: Every R$1 is worth 1 point
• Currency: Cashback
• Plan: Normal - SuperClub Plan
• Website: Not used

Resources Used

• Uses Integration with Tray to expand its functionalities and manage the program more effectively.
• It is important to highlight that the Coberchapas APP opted for a program without Voucher Automation and Marketing Automation , focusing on a more direct and simple approach.

Program Scope

Customers can access the APP to check their accumulated points and generate discount vouchers based on the accumulated cashback, to be used as a discount on future purchases. This approach is entirely managed by the user, thus promoting autonomy and direct incentives to the customer.

Advantages of the Adopted Model

Choosing not to use various automations and additional features offers some specific advantages:

• Reduction of operational costs, placing emphasis on the simplicity of the rewards system.
• Ease of management, being an intuitive system for both users and administrators.
• Focus on user experience, providing a straightforward platform where the customer has control over their points balance.

The Coberchapas APP model is advantageous for companies that want to implement a direct, functional and low-maintenance loyalty program, in addition to being perfectly integrated with the Tray platform, which reinforces its practicality, even without a dedicated website.

For more information about success stories and integration via Tray, visit our official Tray website .