Program Summary

The company HEY, YOU Cosmeticos LTDA has implemented an efficient loyalty program based on cashback.

Program Format

• Type: Cashback Program
• Format: Points
• Benefit: Each R$1 is worth 0.1 Point(s)
• Currency: Cashback
• Plan: Normal - MicroClub Plan

Using Cashback

Participants accumulate cashback through their purchases, which can be redeemed by accessing the app and generating a voucher for a discount on their next purchase.

A voucher is issued automatically when the accumulation reaches R$50.00. This can be used for purchases over R$300.00 and must be used within 30 days.

Program Features

• Awarded Nomination: No
• Voucher Automation: Yes
• Login with Google: Yes
• Own Domain: No
• Marketing Automation: Yes, uses WhatsApp and Email Automation
• Website Widget: No
• Integration with other Platforms: Yes, integration with Tray
• Gamification or Ranking: No
• Satisfaction Survey: No
• Marketplace Coupons: No
• Monetization Feature: No

Advantages of the Model

The cashback model is highly advantageous as it encourages loyalty by rewarding frequent purchases, increasing customer engagement and purchase frequency. Voucher automation and integration with tools such as WhatsApp ensure effective and timely communication, maximizing user convenience and system efficiency.

While the program does not utilize gamification elements or monetization features, the practical value of ongoing discounts makes customers feel continually valued. Easy login with Google and integration with e-commerce platforms like Tray simplify the user experience and leverage the program’s reach potential.

Based on these factors, the cashback program from HEY, YOU Cosmeticos LTDA not only provides a robust competitive advantage in the market, but also redesigns the shopping experience in the cosmetics industry.