The Valence JCB APP has adopted an innovative Cashback Program , where customers accumulate points through their purchases. For every R$1 spent, the customer receives 0.1 Valencecoin, the program’s currency. This points-based loyalty format not only encourages repeat purchases, but also offers customers tangible value in return for their loyalty.
Despite not using marketing automation or integration with other platforms, the Valence JCB APP stands out for its strategic use of Voucher Automation . As soon as a customer reaches the minimum amount of R$300.00 in cashback, a voucher is automatically generated and made available. This voucher can be used as a discount on a future purchase, as long as the order has a minimum value of R$1000.00 and is used within 30 days.
The model adopted by the Valence JCB APP has clear advantages. By simplifying the process of accumulating and redeeming rewards, the program empowers customers to see a direct return on their purchases. Voucher automation eliminates the need for manual interaction, ensuring a seamless and frictionless customer experience. In addition, the use of Google Login makes it easier for users to access the program, contributing to wider adoption.
In short, APP Valence JCB has created an efficient loyalty program, reducing operational complexities and maximizing customer satisfaction. This strategic approach not only enhances existing customer retention, but also establishes a solid foundation for attracting new customers, given the simplicity and clarity of the benefits offered.
To learn more about the implementation of this and other success stories with Smartbis Loyalty Marketing , click here .
