Projeto Inhuçu Sustentáve
Benefits Club Where each 1 R$ OK 0.1 Points). You Clientes You can redeem the accumulated Cashback by accessing the APP and generating a Voucher to be used as a discount on your next purchase.
Success Story: Inhui Sustainable Project
Program Summary
The Inhui Sustainable Project is an innovative Benefits Club that provides a unique experience for its customers. With a simple and efficient points system, every R$1.00 spent equals 0.1 points, allowing consumers to accumulate cashback for future purchases.
Program Details
- Type: Benefits Club
- Format: Points
- Benefit: Each R$1 spent is worth 0.1 points.
- Currency: Cashback
- Plan: Normal - MicroClub Plan
Program Resources
The program includes features that enhance the user experience:
- Automation: The automated voucher system allows consumers to receive a discount code whenever a minimum purchase of R$20.00 is reached.
- Login: Supports login with Google, making the authentication process more convenient.
- Integration: It does not use integrations with other platforms. This simplifies the system and keeps the customer experience more intuitive.
Advantages of the Model
The model adopted by the Sustainable Inhui Project is advantageous for several reasons. The simplicity of the points structure, along with the automation of vouchers, provides a fluid user experience, encouraging repeat purchases. However, the absence of complications such as marketing automation, gamification, and integration with multiple platforms allows for a total focus on customer loyalty.
Furthermore, the cashback system motivates customers to return and use the generated voucher, increasing the conversion rate and customer satisfaction. This direct and simplified approach tends to thrive because it creates a more pleasant shopping experience and encourages brand loyalty.