Success Story: APP Praticita Restaurante 211
Overview
The Praticita Restaurante 211 APP implements an innovative Cashback Program that offers an excellent way to reward its customers through the accumulation of points. For every R$1 spent, customers earn 0.07 point(s), which are called Praticicash211n . Customers can redeem their accumulated cashback directly through the app, generating a voucher that can be used as a discount on the next purchase.
Loyalty Program Details
- Type: Cashback Program
- Format: Points
- Benefit: Each R$1 is worth 0.07 point(s)
- Currency: Praticicash211n
- Plan: Normal - MicroClub Plan
- Website: Not Used
Included Features
- Awarded Nomination: No
- Voucher Automation: Yes - When the minimum value of R$20.00 is reached, a voucher is automatically generated and sent with a code for a discount on the next purchase.
- Login with Google: Yes
- Own Domain: No
- Marketing Automation: Yes - Uses automation via WhatsApp to engage and inform customers.
- Website Widget: No
- Integration with other Platforms: Yes, with integration with Stone.
- Gamification or Ranking: No
- Satisfaction Survey: No
- Marketplace Coupons: No
- Monetization Feature: No
Advantages and Prospects for Success
The model adopted by APP Praticita Restaurante 211 is highly advantageous for several reasons:
- Simplicity and Clarity: The direct relationship between expenditure and benefit (R$ 1 = 0.07 points) makes the program easy to understand and value.
- Voucher Automation: Automation simplifies the redemption process, ensuring customers receive and can use their discounts without hassle.
- Engagement via WhatsApp: Using WhatsApp as an automated marketing tool promotes direct and efficient communication, improving customer relationships and loyalty.
- Efficient Integration: Integration with platforms like Stone allows for smoother and more reliable payment processing.
The adoption of this program by Restaurante 211 illustrates how smart loyalty practices, automation elements and immediate communication can combine to create a system that not only rewards loyalty, but also promotes greater customer satisfaction and the potential for greater future sales.
Find out more about how to integrate effective loyalty programs with Smartbis Loyalty Marketing .
