The Clube da Mao de Obra APP is a significant success story in the implementation of a benefits club for customer loyalty. This program was designed to reward customers for their loyalty, offering a points system that turns into cashback. The success of this initiative is due to the simplicity and efficiency of the model adopted, in addition to the strategic use of marketing automation.
Members of the Clube da Mao de Obra accumulate points on their purchases, which can later be converted into cashback to be used on new purchases. The redemption process is simple: through the APP, users can generate a voucher corresponding to the accumulated cashback, applying it as a discount on their next purchase.
The success of this loyalty program is driven by the efficient use of marketing automation, where personalized messages are sent via WhatsApp, Email and SMS, keeping customers engaged and informed about their points and redemption potential.
The simplicity of the model, combined with the use of marketing automation, provides a fluid and rewarding experience for the customer. The points system that turns into cashback is attractive and encourages returns to the point of sale. Furthermore, by avoiding complexities such as gamification and unnecessary integrations, the program remains focused on its main objective: maximizing customer satisfaction and loyalty.
Check out other solutions and success stories on the Smartbis Loyalty Marketing website.
